THE ORIGIN:
observing without assumptions
By disassembling it, analysing its components and questioning each visual and functional decision, we identified the opportunity to rethink how time is represented and perceived. Rather than starting from trends or market expectations, the process focused on understanding the object from the outside and the inside, and deciding what was truly necessary.
This approach laid the foundation for a different kind of analogue watch
Our design approach is based on reduction and intention
DESIGN APROACH
Superfluous elements and conventional references were deliberately removed to emphasise clarity, balance and functional aesthetics. Each design decision responds to a clear purpose, avoiding decorative or inherited solutions. The result is not a reinterpretation of an existing typology, but a new visual language that prioritises observation over immediacy.
Who it is designed for
It is a unisex object, conceived to adapt naturally to different wrists and personal styles without relying on trends or labels. The watch does not aim to appeal to everyone, but to those who understand design as a conscious choice rather than a functional shortcut.
Designed for people who value design intent over convention
Design recognition
The Loyto watch has been recognised by international design institutions for its unconventional approach to analogue watch design.
It has received the Red Dot Design Award and the A’ Design Award, validating the project as a design object rather than a conventional consumer product.
Red Dot Design Award
Awarded to products that stand out for their innovation, functionality, and impeccable aesthetics, it is one of the most prestigious design awards in the world.
A'Design Award
This recognition reaffirms our commitment to design designed to transcend.
